About us

Reason, a subsidiary of Orient Group of Companies, is utilizing the latest innovations as a means of bringing the consumers and the products closer together.

With Orient’s experienced backing, Reason has strived to develop consumer electronics and appliances that demonstrate the awe-inspiring power of technology and innovation that far exceed any expectations. Reason is Pakistan’s first D2C electronics brand that eliminates the middle man, offering you the best quality products at an affordable price.

Designed with the latest approach and the consumer in mind, Reason offers attractive solutions that come in comprehensive packages. Revolutionary design; sleek, stylish but durable at the same time, Reason gives its consumers the power to enjoy more of what the beautiful life has to offer.

Our Vision

Broadening horizons to encompass new opportunities that help steer consumers to a facilitated present and an improved future.

Our Mission

Continuously work to provide consumers a varied range of durable products that they can rely on and to constantly maintain the brand’s ideology through research, development, and user feedback.

Our Leadership

Our CEO, Mr. Abdul Rehman Talat is a renowned name in the field of IoT. With Reason, he has brought the first Direct to Customer brand in Pakistan and ensures that he plans to take the company further into new dimensions.

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